Members have in common the achievement of passing the most prestigious qualification in the wine world yet come from a wide range of key sectors in the wine industry. Education, Journalists, Marketing, Wine Travel, Winemakers, Viticulturalists and Wine Business sectors are all represented within our membership. Adding the discipline and breadth of knowledge required to become an MW with a background in a specialist area of the industry makes for a very powerful combination.
MWA seeks to group those commercial or industry facing MWs together to present a commercial opportunity for interested parties to engage in our specialist skills either as individuals or through collaborating MWs complementary skill sets to address a particular challenge or project.
Due to the global reach of the MW community the scope of projects can be localised towards a region or country or may encompass and reflect this global network.
Reviewing your brand from the perspective of quality, competitive set, design, price and channel placement by a panel of MWs with decades of specific experience in these elements can quickly determine if your brand is “fighting fit”. Detailed feedback will quickly highlight areas of concern or excellence allowing producers to create a pragmatic brand strategy and ensure continued relevance.
* MW expertise will be drawn from ex-winemakers and buyers for major multiples. For example, in the UK the MWA team has decades of combined experience with Marks & Spencer, Sainsburys, Tesco, Morrisons and across On-Trade distribution
An unknown place, people and terrain can make navigation difficult. Wine producers frequently use a degree of trial and error in order to find the best route and partners in a market.
MWA can offer a short cut to this resource-consuming task via a panel of MWs who will recommend the best course between a brand and the destination market.
Our combined experience can be of particular use at key times in the winemaking calendar such as at vintage or assembling blending for an important brand. Aligning the quality and style of your brand to the profile of your most important markets will ensure your brand’s continued success. This is an element of brand management.
This small band of MW winemakers can speak the same language as your winemaking teams, able to translate wine quality or stylistic feedback into tangible winemaking adjustments.